As Head of Design at OpenAI, he grew the brand and comms design studio into a 45-strong team of specialists across design, engineering, and production. His team oversees the entire OpenAI ecosystem — from brand identities to the user experience of openai.com, live events, as well as research and product launches. Most recently, he and his team launched the OpenAI brand refresh, Codex, and designed ChatGPT’s advanced voice mode.
Prior to OpenAI, he was at Meta, creating WhatsApp’s first brand identity and reigniting brand love for Instagram. Earlier, he spent five years as the Executive Creative Director at Mercedes-Benz’s global agency, leading design, art direction, interactive, and branded entertainment — reshaping the automaker’s image for a new generation.
Veit has created work for a diverse range of clients, including Rimowa, Sony, and adidas. He has been recognized with multiple awards from all major shows, such as D&AD, One Show, ADC, and Cannes Lions. Originally from Berlin, he is now based in San Francisco, California.