Moderat Mutations

There are three things "so Berlin": the TV tower, the currywurst and Moderat, the electronic supergroup created by the union of Modeselektor and Apparat. The guys were finally working on a new album and asked us to engage their very inpatient fans, bridging the time until release. We only had three conditions: the idea had to be strange. It had to introduce the new logo. And, well, it had to be practically for free.

 

Role: Creative Director
Agency: DDB