Mercedes Benz Brand Design

Mercedes-Benz Dynamic Brand Design

Starting in 2017 we re-worked the Mercedes-Benz Brand Design from a static approach with 685 definitions into a dynamic system based on 9 simple principles to answer all needs for every channel and medium.

Codes and Principles.
Logo, Typography and color.

The Star 
is the origin for measurement and position of the design elements.

Responsive Stage adapts fluidly to medium, content 
and senders.

Examples and future vision of the Dynamic Branding across all car lines and Mercedes-Benz sub brands:

Role: Executive Creative Director, Designer
With: Marcel Krempin, Marc Hoffman, Sebastian Henning, Sol Oh, Nuno Marcelino