Rimowa Brand Campaign
In 2020, travel changed forever. We collaborated with Patti Smith to usher in its new era through a visual poem and integrated campaign that inspired the world to get moving once again.
The campaign also features other Rimowa owners - Rihanna, Roger Federer and LeBron James - interrogating how our relationship with travel has evolved for modern times.
Role: Executive Creative Director
Year: 2020 / 2021