As the Head of Design at OpenAI, he was tasked with building the design studio, scaling it from 4 to 45 specialists across design, engineering, and production. His team oversees everything from openai.com to brand identity, product launches and events. He also led the award-winning brand refresh and ChatGPT’s advanced voice design.
Prior to OpenAI, he created WhatsApp’s first brand identity and reignited Instagram’s brand love at Meta. Before that, he spent five years as the Executive Creative Director at Mercedes-Benz’s global agency, leading design, art direction, interactive and branded entertainment to refresh the automaker’s image for a new generation.
Veit has created work for a diverse range of clients, including Rimowa, Sony, and Adidas. He has been recognized with multiple awards from all major shows, including D&AD, One Show, ADC and Cannes Lions.
From Berlin, Germany, he is now based in San Francisco, California.