Grow Up Stills

Since I started to work for Mercedes-Benz my approach was always to move away from the typical and repeating car photography. To a more authentic and editorial approach. Grow Up was the first of its kind. And the beginning of new visual tonality for Mercedes.

Role: Creative Director, Art Director
With: Sebastian Lyman, Sol Oh
Images: Alice Moitié

Grow Up A$AP Rocky
Grow Up Campaign