Emirates Airlines - Hello Tomorrow

Global launch campaign of the Emirates Airlines campaign with a media budget of $260 Million
Our Aim was to place Emirates Airlines in the top 100 lifestyle brands, extending beyond the travel category and be the airline of choice for both business and tourist travel.

The complete re-brand across all channels, 'Hello Tomorrow', includes everything from TV, outdoor, online, mobile and apps, music, retail to content collaboration (travel TV series) and in-flight experience. 

This was labeled the pitch of the year by Campaign magazine, involving a complete re-think of one of the world's leading airlines.

Role: Head of Design
Agency: StrawberryFrog Amsterdam