CLA Play by your Rules

Global launch film for the new CLA coupé, the most progressive compact car from Mercedes-Benz.

As part of the campaign, we invited users to #PlayByYourRules with the first branded Instagram filter by an automotive brand. The Instagram AR filter is designed for creative, digital natives, who love to play with new technology - the kind of people the new CLA Coupé was made for. The filter applies the moody, neon look used in the overall campaign, and changes color in response to blinking eyes.


Read More: adage.com, musebycl.io

Role: Executive Creative Director
With: Alice Bottaro, André Santa Cruz, Caio Batista, Luca Rescheleit

Director: François Rousselet
Director of Photography: Benoit Debie
Production: ANORAK Film

Related:
CLA Stills