BOSS Womanswear

BOSS is a established and renowned brand for immaculate menswear, but it is so far lacking the same level of appeal for their womenswear line. With the appointment of Artistic Director Jason Wu for BOSS Womenswear in 2014 BOSS is trying to bridge the gap, and they felt they needed a new approach to marketing as well.

We proposed a route called "The Art of Less" - an ode to minimalism as an art form - for the new branding in all digital and traditional channels. 

 

Role: Concept, Art Direction, Creative Director
Agency: DDB