adidas - Impossible Map
For the UEFA EURO 2008™, adidas needed an unusual give away for the fans and clients alike. The goal was not only to accompany them through the European Football Championship, but also way beyond it.
We designed a map in the style of historic country caricatures, depicting the star players of all 16 participating nations in the „Football Battle of Europe“.
The back of the map served as a playing schedule where every battle’s course could be be charted.