ABSOLUT Vodka – Made
MADE was a space in the center of Berlin. It was created to encourage and foster creative collaborations. These are conducted on the principle of ‚Creative Clashes’, where as various Creative Visionaries come together to create something new and outstanding. (A+B=?)
This principle was applied to everything, from the architectual design of the space itself, to the art performances, as well as all levels of communication. All Poster flights played on interpretations of the ‚Creative Clashes’ formula. All information was featured in depth on the made-blog, which became a forum for artists all across the world.
Role: Head of Design, Designer, Art Director