To launch the Designer category for Europe’s biggest online fashion retailer, we created a shoppable drama starring Lachlan Watson.

The three-episode series directed by Vincent Haycock follows a fictional Tik Tok influencer named Leo/Liberty and their fashion mogul father on the night that his empire begins to crumble. The narrative tension between the old world of luxury versus the more fluid, open Gen Z mindset underscores the brand’s positioning within the category: a world of luxury built on inclusivity, not elitism.

Press: ID Magazine
Role: Creative Director
Year: 2021